Mary’s Car Ride
An original screenplay by Barret Baumgart
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The economy is down, jobs are scarce, and the internet is slow in Tracy, Nebraska (population 1,293). But two unlikely visionary tech entrepreneurs are prepared to risk everything to make Tracy, and themselves, great again.
In the fall of 2012, an anonymous film crew travels to the dying rural town of Tracy, Nebraska (“Home of the Corndog”) to document the surprising journey of America’s least likely entrepreneurs. Rather than abandon Tracy and their dreams, Kevin and Derek, best friends and former high school football stars, build an ingenious smart phone app that they hope will make them money and bring investment back to their community. The app, inspired by the success of Tracy’s local “share economy”, is called Mary’s Car Ride.
THE VIBE: Realism, small town naturalism. Think Linklater's Slacker but more comedy and plot-based, or Tim and Eric set to a slow boil. Perhaps The Last Picture Show meets Best in Show. It starts off feeling like a real documentary. Gradually though you start to realize something is off. Something is wrong. NOTHING IS WRONG. ACT NOW. DOWNLOAD APP NOW. FREE.
“I think that’s the dream. Every generation should do a little better than the last.”
SELL AND WIN: In the roll-out of the film, the janky semi-functional app and archaic html website seen in the script and film could be created and disseminated as if real. Flyers posted in the script/film by the protagonists could be reproduced and put on telephone poles in NYC and LA. Through these marketing techniques the fictional documentary could begin to bleed into the real world and create much discussion and debate as to whether the app, website, and film were real. Hence, this would-be humble indie flick has a powerful inbuilt marketing strategy and the potential to function as much as performance art as film.